An engaging business memoir from Susan Axelrod, founder and chairwoman of Love & Quiches Gourmet®, a multi-million dollar manufacturer of dessert and quiche products, was released on May 6, 2014. With Love and Quiches: A Long Island Housewife’s Surprising Journey from Kitchen to Boardroom details Axelrod’s four-decade entrepreneurial journey from suburban housewife to the head of a successful family owned and operated global enterprise. Published by Greenleaf Book Group, the book is offered through Amazon, in e-book format from Kindle and in bookstores throughout the country. It can also be pre-ordered through Barnes & Noble or purchased wholesale through Ingram, Baker & Taylor, or Greenleaf, at 800.932.5420.
“I’m excited to share my story with others, especially fellow business owners and aspiring or early stage entrepreneurs,” says Axelrod, who started Love & Quiches from her kitchen back when many people had never even heard of quiche or, if they did, had never tried it. “I had no prior preparation for becoming a business owner; instead, I found my passion, and then turned it into a business, honing my entrepreneurial skills along the way. I wore many hats in those early days. It was not uncommon to see me running up and down the streets of Manhattan making sales or delivering quiches. And that was after I made many of them!”
With her trademark wit and wisdom, Axelrod chronicles: Love & Quiches’ chaotic early years; her evolution from an accidental entrepreneur to an industry icon who “put quiche on the map as an alternative to the hamburger”; her deep love of food; and the role of family in her life and business. She also imparts critical business advice and the decisions that allowed her company to prosper during difficult economic times, including in the aftermaths of September 11th, the Great Recession and Hurricane Sandy. “Mine is a story of tenacity and survival,” Axelrod says. “I’ve spared no details, and speak honestly on the mistakes and challenges I faced during my journey, as well as the victories.”
Axelrod’s writing style resonates with readers, including her industry peers. “With Love and Quiches is a candid story of how business intelligence, entrepreneurial fortitude and intense passion brought a small home food business into a globally respected brand,” says Sarabeth Levine, founder of the popular Sarabeth’s restaurants and the James Beard Award winner for “Outstanding Pastry Chef.”
There’s also another story: unknowingly to her, Axelrod, was among the growing number of businesswomen paving the way for future generations. “When I first started, there were very few women in the manufacturing arena and even fewer role models,” she remembers. “I founded my business pre-Internet, when there were no convenient places to go to find out how to run a business or to connect with others. I literally created a market where one did not exist previously.”
Axelrod hopes her book inspires other current and would-be entrepreneurs, including young women who want to embark on their own businesses. “I’m proof that you can be an entrepreneur, have a family, and be successful at both,” she continues. “The key is that you must have a support system. I learned from mentors, professionals, customers, competitors and vendors, all of whom provided me with invaluable advice throughout the years.” As a bonus to readers, With Love and Quiches includes a coda with some of Axelrod’s favorite recipes, including the company’s original quiche au fromage, avocado cream, Greek yogurt cheesecake with honey drizzle. It also includes business tips that she learned along the way, such as the importance of investing in solid professional advice and remembering that a business plan must remain flexible to work.